Idea

• Brainstorming: Start with generating ideas. These can come from personal experiences, customer feedback, market research, or brainstorming sessions.

• Screen Ideas: Evaluate each idea for feasibility, market potential, and alignment with your company's goals. Select the most promising ones for further exploration.

Research

• Identify the Target Market: Understand who your potential customers are, what they need, and how your product can meet those needs.

• Competitor Analysis: Study existing products in the market. Identify gaps that your product can fill or ways to differentiate it.

Analysis

• Financial Feasibility: Assess the cost of production, potential pricing, and profitability.

• Market Potential: Estimate the size of the market and the potential demand for your product.

Planning

• Finalize Design: Ensure that the design is finalized and ready for mass production.

• Manufacturing Setup: Establish relationships with suppliers, secure manufacturing facilities, and prepare for production.

Marketing

• Develop a Marketing Plan: Create a comprehensive marketing strategy that includes branding, messaging, and promotional activities.

• Pre-launch Activities: Build anticipation through teasers, pre-orders, or a soft launch.

Launch

• Pre-launch Activities: Build anticipation through teasers, pre-orders, or a soft launch.

• Product Launch: Introduce your product to the market with a launch event, advertising, and media outreach.